DEALER PROMOTIONS
We at DTAS believe that our key to success is to create desire for our products from our ultimate user customers. There are many ways to achieve this, through advertisements, press communications and electronic media, all of which we employ but in order to create that desire, we have to ensure that users try out our products in the first place. To achieve this, we organize and implement several sell through promotional campaigns on behalf of our dealers each year.
Each campaign runs for between two and three months. We strive to make the campaigns as easy for our dealers as is possible, that means we take care of everything from product to POS, all our dealers have to do is take part. We never inflate our prices to carry these campaigns, so they are always a genuine offer and represent great value for the end user. The net results of this activity are increased sales, profits and new customers acquired for us and for our dealers. We hope you will be tempted to participate in our up-coming promotions in 2008!
In addition to our sell through campaigns, DTAS also run several sell in campaigns each year. These campaigns typically offer our dealers the chance to purchase stock at preferential terms or perhaps receive additional stock incentives as part of an offer. These promotions are well recognized by our dealers and are a great way to increase profits throughout the year.
